Every brand has them – the best sellers, the tried-and-true items, the products they’ve been making for the longest because the people keep coming back for more. In the biz they’re known as hero products, and beauty brands strive to cultivate and maintain them. What makes a product a hero product? Consistency. Quality. It has to be a product that is timeless, not trendy. In terms of beauty, makeup and hair, these would be the all-star products you should consider first in case you were considering what to buy or try.
This was
the intro for my first ever
Hero Products post – click here to read it!
The latest brand I wanted to feature very cleverly already breaks down their most popular products on their website – behold, the IT Cosmetics top 10 list! So this post will be a little different. I’m going to tell you about MY hero products from IT Cosmetics, the makeup, skincare items and tools that stay in my regimen rotation. There’s a lot to love from IT, so maybe this will introduce you to some newness or reinforce that the product you love is in fact a winner. And there’s definitely some overlap between my picks and their top 10 list, because the diehard customers know what’s what.
Here are
the products by IT Cosmetics that I love and would recommend to anyone. Warning
– some categories may be broad, but the recommendations will be specific!
Brushes
– like I said, a broad category. But that’s because every brush I’ve tried has
been so incredibly soft and lasted me for so long. The brushes are cruelty
free, high quality and long lasting. If
you’re new to their brushes and want something different to try, I highly
recommend the Heavenly
Skin Full Coverage Foundation Brush and the Superhero
4-in-1 Transforming Super Shadow and Liner brush, which is adjustable to a
variety of eyeshadow brush needs. So perfect for travel.
The Confidence
series – Overall, I’d say the skincare from IT Cosmetics is of excellent
quality. I love their Bye
Bye Makeup cleansing balm and the cleansing tools I’ve tried are BOMB. Like
this Heavenly
Skin Tap and Smooth Eye Cream Brush, which I use all the time to apply my
eye creams. The aventurine side feels so cool and refreshing! But the Confidence
series has been a winner for my skin, just moisturizing, nourishing, anti-aging
goodness. I have tried the whole series and I keep coming back to them, even
after trying other brands. I usually cleanse, use a toner, some kind of acid or
serum and then layer on one of these as my night cream to seal the deal. For winter
skin replenishment, it’s a bedside table staple. There’s Confidence
in a Cream, Confidence
in an Eye Cream, Confidence
in a Neck Cream, Confidence
in a Cream Rosy Tone and I just got the new Confidence
In Your Beauty Sleep Night Cream. Can’t wait to try it!
Lipsticks – I have other brands that I tend to think of
first when I think of hot lipsticks. But I’ve been sleeping too long on It
Cosmetics’ lip game and it’s time to recognize! Their Pillow
Lips lipsticks come in matte and cream finishes in a gorgeous variety of
shades. So if you like Fanciful (their hot orange red) or Gaze (a deep magenta
plum) in matte, definitely also check it out in cream. Different look, same
fire.
CC Cream – There are just 12 shades of IT
Cosmetics CC Cream and usually I tend to stan for brands with wider ranges
of foundation shades. I do think they should expand the deeper shades of this
product, BUT one of these shades just matches me so perfectly that it’s become
my go-to for travel and everyday makeup, so I’m gonna talk about it. That Rich
Honey caramel brown is me all day, and the CC makes it the ideal weight for a
little skin coverup. It’s got that poreless finish and includes their
anti-aging hydration serum. I also like that it’s SPF 40 UVA/UVB. Just add setting powder and GO. Which is
usually how I roll.
Vitality
Lip Flush — My standard makeup routine is very low maintenance, especially
when it comes to going to the store and things of that nature. I love products
that are multiuse and makeup that just makes you look effortlessly pretty
without too much drama. That’s this lip flush described to the letter. IT
describes it as a “balm-gloss-stain-lipstick all in one” and I concur.
Supremely moisturizing and it just tints my lips to the perfect pink so I look
like I tried just a little before leaving the house. It also comes in a
lip gloss form that’s just universally flattering.
Those are my top IT Cosmetics picks, did you see any of your
favorites?
