
April 14, 2025
Treating the subtle personal brand is not about you.
Written by L. Michelle Smith, MS, ACC, CPEC
In March, I have shared a little bit of women in the black company in the black company in Las Vegas in Las Vegas. This strengthened conversations about my Hournolong for a memorable experience they want to affect.
Some people call this deliberate experience, but there are many more for those who want to create trust, loyalty and authority to those who work with people who work with people who work with people who work with people and work. These leaders want to create lasting connections beyond the first, second or third impressions. They want to be humane and personalized, and it makes a great gesture they make them more valid. This is a means of creating fierce fans.
Before the attacks on actions or even More people in variety, equity, And the inclusion of black women’s leaders, often on the “Onulia” in corporate American halls and ladders, struggling with the right opportunities in the organization.
All the approach of individual branding, as a rule, leaves the leaders of black women, who are already stretching in the ability to fight more social media, trying to stay in algorithm on alternative sites. Some of these leaders, accepted introverts and hard, to speak or even question their ability or desire.
But what if the form of separation in space usually requires women’s women leaders or other things to minimize less Efforts to watch or remove online on one-one connection and make more efforts can make each day every day. This can be something that feels personal and very meaningful than ever any conversational involvement or humble boasting post. After all, the goal is the brand’s loyalty, not just a brand awareness.
It is a relief for many of the leaders I work with to hear that the extraordinary brand really requires two things.
- Emotional Intelligence Certificate (EQ)
- Ability to exceed your value and exceed your value.
Simply put, you must be self-employed, able to read the room, be tampered and given to the people what they need to be consistently, selflessly and volumes.
You can listen to marketing specialists in the consumer brand to call this “surprise and joy.” It takes such a thought, even for individual leaders.
There should be a question of both thoughts.
- How do I want people to feel with every interaction with them?
- What is for them?
In this process, emotional literacy, self-esteem, as well as others, is of great importance, and the ability to recognize and name your feelings and is the main component of EQ.
Author and psychologist Daniel Golman said:
Thus, not only the integration of emotional intelligence in your personal brand strategy is important for loyalty and trust, but it is also a boss that can take you executive rows and save your time.
So which little gesture would I spread in the room at the BUFPS brand shoe camp near hundreds of women? As I was surprised and rejoiced with them. How are you “put them in their feelings” to contact? I showed thinking, looking for a sponsor for books for books after the session so that they had to pay for themselves. That sponsor was a favorite brand with which most women are connected. They have released audible Benp, when I shared that former Dallas Maurix CEO Synt Marshall for Marshall resources. This has just released us, just to focus on joining each other, because they were standing for more than an hour. For some, it was a handshake and some kind words. For others it was a hug and a study or breakdown from the session. Still, for others, it was a huge smile and a photo together.
Neuroscience says our brains and creatures want such a connection. It instantly destroys the feelings of isolation. It causes the neurotic supervisor, the “hormone of love”, which causes people’s bonds. It is a connection that motivates and advances you in life and guidance. Emotions help to create memories, and on that day we have made a memory that will affect the visible future on their leadership.
Treating the subtle personal brand is not about you. We are talking about the type of personal experience, which you create for partners, bosses and stakeholders. It’s time for us to get out of our heads on personal branding and our feelings so that people put people in the trajectory of their leadership.

L. Michelle Smith is a prime minister in the culmination of science and culture. He is the author of a certified executive and personal trainer and a “yes” for nerves and positive psychology. 7 ways I say to C-suite, upcoming call and reaction. From the Black Church (Amistad-Harpercollins / JVL Media, 2026) and other prize-winning books.