December 12, 2024
Drake called out Latto and Sha’Carri Richardson to promote his new Nike Nocta AF1s.
Drake teamed up with Latto for his promo Night Nike Air Force 1s. Latto kicked off the partnership by opening Big Mama’s Mini Market on December 10.
“Big Mama’s Mini Market” was a pop-up store in Miami. The market featured many Nocta-themed products, including the shoe logo emblazoned on various household products. The ad featured Nocta-branded snacks, deodorant, and mouthwash. and even car frames.
In Instagram promotional videos Big Energy rapper stands in the center of the bubblegum market, telling his audience that everything is available and nothing is off-limits. In between Latto’s talking points, a voice reminiscent of the 50’s announcer informs consumers that if they can’t attend the event, they can still shop Drake’s Nike Nocta online on December 10th.
“Dave, you’re a couple. Not at Big Mama’s… First Serve.” Can’t do it?
We’ve got everything you need and you can get your nails done at Big Mama.
Do not travel. Tech Fleece & AF1 “Love You FORever” Live 12.10.24 Midnight EST on Nocta.com.”
Olympic silver medalist Sha Kari Richardson joined the promo with a separate Instagram video promoting “Mama’s Salon.” In the video, the Olympian struts through the salon with her signature long nails, talking to and caring for clients.
BLACK ENTERPRISE reported Drake’s previous promotion for a Nocta Nike collaboration in December 2023. Family Matters rapper knocked his son Adonis how his on-air talent. The father-son duo has been seen braiding their hair and rocking Nike Nocta clothing. Drake’s Nike line has enlisted major stars to help promote the brand over the past year. While Adonis and Drake have been on the “I Love You Forever” campaign face.
RELATED CONTENT: Drake files lawsuit against Universal Music Group, Spotify over Kendrick Lamar’s ‘Not Like Us’
