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Home » Why PrettyLittleThing’s Rebrand Is Lowkey Problematic
Black Film and Entertainment

Why PrettyLittleThing’s Rebrand Is Lowkey Problematic

adminBy adminMarch 10, 2025No Comments3 Mins Read
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Prettylittems deteriorate Change is the beginning of the end. Okay, it is a bit dramatic, but the brand announced that it will enter a new age, prioritizing more adult and adult silhouettes while adopting a new label, “a legacy in progress”. Users where Tiktok It was quickly commented on this little characteristic receive.

Some were quick to do so as a shallow attempt to distance themselves from their poor connotations as a fast fashion brand, which is now shown as a luxury label.

Others seemed excited that the brand apparently was moving away from “club clothes” and towards more “elegant” pieces suitable for “church” and “business meetings”.

Whether from me to get any santimonious about the damages of fast fashion. After all, there are still some pieces hanging in my closet right now that were bought long before my frontal fashion lobe developed. What is without sin, am I fine? However, there is a deep irony when seeing the Internet to declare that a fast fashion brand operating in an exploitative business model is elegant because they started selling more blazers and brown beashes. In general, fashion brands change their MOs a lot, so the modest Mami Switcheroo de Pt is not so surprising. What makes this change so curious, however, is the cultural pivot in tandem towards all conservative, traditional and, no matter how much, regressive.

Online, influencers are coming content of “Trans translation”, encouraging young women to disassociate with desire and seriously, financially dependent on their male partners in the name of living a “soft life”. Throughout the time, the influential make money with this content of “staying at home”, which adds a layer of deception to everything.

In the same way, many creators seem too eager to leave the aesthetics “Baddie” or “BBL” who catapulted them to the Digital Superstard, and now the BBL and Baddie terms are experiencing a racial debate similar to what has happened in phrases like Dei and BLM.

APARELLA this with the increase in Trump’s conservative policy that includes demolishing transgender rights and The efforts of the diversity of receding To almost every level; It is deeply disturbing to see that the markings fit this right change.

Independently, there is nothing wrong with wanting to change your aesthetics and elaborate your closet to reflect the time when you are at that time. But there is nothing in a vacuum and trends tell us a lot about where we are heading as a society and what we are seeing at the macro and micro level is worrying at all levels.





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