Guinness Ghana Limited has announced plans to strengthen its partnerships with local brands and small businesses to support economy.
The move is part of the company’s re-launch of the Guinness Smooth, one of the flagship alcoholic beverage brands of the company.
The Marketing Manager for Guinness Ghana Sabina Manu explained this to Joybusiness at a media soiree to re-introduce the Guinness Smooth into the Ghanaian market.
“Guinness Ghana Breweries is bringing back the Guinness Smooth with a refreshing taste for consumers to appreciate the renewed spirit of the brand in Ghana”, she said.
She said the lighter beer from the Guinness brand has been reinvented to represent the African brand.
According to Ms. Manu, the move to host the media and re-introduce the Guinness Smooth is influenced by the company’s resolve to support local brands and grow the economy.
“We’re looking to do more work with some local partners, local brands, local creators, fashion houses and more. Across the African continent we are re-launching Guinness Smooth and reigniting the brand to partner with interesting local brands so Guinness Smooth is really looking to champion people doing great work in their community”.
The re-launch night was graced by performances from key entertainers and influencers.
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