Comedian Kevin Hart has partnered with the NBA’s Atlanta Hawks to make his Gran Coramino Tequila the “Spirit of the Atlanta Hawks.”

Hart, along with his partner, 11th-generation tequila producer Juan Domingo Beckmann has announced their latest collaboration for their ultra-premium tequila. Both parties have agreed to a multi-year partnership that will see the brand prominently displayed in and around the State Farm Arena.

Only the best in @StateFarmArena!@KevinHart’s tequila @grancoramino is now a Spirit of the Hawks 🥃 pic.twitter.com/CdoU4cXq19

— Atlanta Hawks (@ATLHawks) October 24, 2023

“This partnership marries two of my biggest passions: sports and tequila. Last year, I made the State Farm Arena a stop on my comedy tour, but this year, I wanted to find a way to connect with them long-term,” said Kevin Hart in a written statement. “To build anticipation for this basketball season, my tequila brand signed a sponsorship deal that bonds the Hawks and Gran Coramino together. I am excited for Hawks fans to become fans of my tequila once they have the chance to try it out!”

The premium tequila will be located at the bar inside the Delta Sky360 Club inside of the stadium. Hawks fans will have the choice of having a variety of tasty signature cocktails that will feature Gran Coramino tequila.

“Kevin Hart has always been a dedicated supporter, and we couldn’t be happier he wanted to bring Gran Coramino to Atlanta and State Farm Arena in such a major way,” said Atlanta Hawks and State Farm Arena Chief Executive Officer Steve Koonin. “We look forward to a long-lasting partnership and one that our fans can enjoy the taste of whenever they are visiting our venue.”

Basketball fans can look forward to entering into a sweepstakes that Gran Coramino will be hosting for a chance to win the chance to sit in Kevin’s courtside seats. Details can be found by visiting @grancoramino on the brand’s Instagram account. People can purchase Gran Coramino Tequila at select retailers across Atlanta and nationwide. For more information, please visit www.GranCoramino.com and follow @GranCoramino on Instagram.