Some, however, accused Yorkshire Tea of “virtue signalling”, noting the tea industry’s historical associations with colonialism and slavery.
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Others accused it of supporting riots, while Ms Towler changed her Twitter profile to read: “Disavowed by Yorkshire Tea.”
It is not the first time Yorkshire Tea has become embroiled in politics. In February, it was attacked by left-wing critics on Twitter after newly appointed Chancellor Rishi Sunak was photographed posing next to a big bag of its tea.
The firm quickly made clear that it had not been forewarned the chancellor would associate himself with the brand.
However, it also urged its critics to “try to be kind”, adding that the company had a human as well as a corporate face.
