Adidas Gee’s 2025 is not because the bending of Gee’s bend for a black perfection campaign, not because he is not the value of employees, not always known.
“It’s an honor. We are very excited,” said Claudia Pettway Charley. “In a way is incredible, because Gee’s tedious tedious, we do not want to have a day of work, so far a day, we do not think that a day will not think about the day and just a day to tell to my society.”
Emma Mooney Pettway reflected this feeling by sharing how individual travel felt. “Especially when I went to the situation of Alabama, especially when I went to Alabama, I did not know where he was Boyki. He would always refer to a bigger city.” “So far, return a full circle and to represent one of the HBCUS and work with Adidas – it’s a great trip and we have been a great journey.”
Blankets like culture, history and heritage
There was a fatty tradition in the field of blankets, crafts, crafts and stories for generations. Emma remembers his mother’s intention and care of his mother – now passed his children and grandchildren.
“It is taught in this way, I tried to teach my children and grandchildren in the same way to continue the tradition.”
The women of the bending of Gee have always lived their dates, and even the rest of the world did not see this way. “We were always a black history,” said Claudia. “We were a society for people who live in our daily lives. We always told our stories. We have always been part of this story.” Will continue. “
To choose a tradition, find passion
For the Pleasant Pettway Scott, it came from love, not from the liability for the blanket. “Unlike older women, I didn’t have to tired as they were. But that’s what I want to do for me. This makes it more special.”
Each stitch is a story – family, faith, black inherited. Francesca Charley, visited Gee’s bending from his grandmother in the summer. “One day he was like, ‘drop your game supervisor and let’s take this needle,” he said. “I am grateful to my grandmother, so I never imagined me to build me and walk like today and walking today.”
How do black stories rose through Adidas art and action
This year Adidas is a strong respect for this legacy. Along with a short-forming film, which is a short-formed film exploring the impact of the bending blankets, but the brand supports non-profit, seam bend inherited builder builders through a grant.
The Special NCAA Basketball Form Collection, inspired by Quilters, will debut the month of the Black History, both artists and Adidas’ HBCU benefits benefit.
Cooperation included the sponsorship of HBCU Legacy Bowl, where play clothes attached to the cultural topics that connect the black community. And in a full circle, Gee’s bending blankets, 5 adidas, including the state of Alabama, this was a gesture that adhesions to the present and the future.
“Black History Month has expanded outside February for us,” said Claudia. “We live in black history on almost every day of our lives.”
