Shop Black-Owned Fitness And Tech Gems To Gift For The Holiday 

by Ahsan Washington

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December 6, 2025

BLACK ENTERPRISE launches 12 Days Of Christmas Giveaways

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Black brands need support during the holiday gift season and beyond to sustain economic growth. BLACK ENTERPRISEDay Five of the Black-Owned Holiday Gift Guide features 10 exceptional companies that are transforming fashion, wellness, audio and athletic performance through their storytelling, craftsmanship and purpose-driven approaches. Global streetwear labels redefining retail join tech-forward audio brands designed by experts.

Daily newspaper

Global fashion label Daily Paper combines African heritage with streetwear elements. Three childhood friends, Hussein Suleiman, Jefferson Osei and Abderrahman Trabsini, turned their creative blog into the Daily Paper brand in 2012. The brand operates worldwide with a flagship retail store in the United States and sells products worldwide. The brand provides ready-to-wear collections alongside capsule collections and accessories that showcase African motifs and stories of the diaspora. The Daily Paper cloth serves as a culturally significant wearable, an ideal gift for those who appreciate heritage-based fashion.

SPGBK:

Designer watch company SPGBK produces HBCU-inspired timepieces that feature bright colors and bold accessible designs, as well as collegiate color schemes. The company sells affordable analog and digital watches with silicone bands and fun designs. In recent years, SPGBK has been active with seasonal releases and special school-themed releases. SPGBK operates from its North Carolina location in the US, while distributing products through online platforms and retail partners. SPGBK watches represent an affordable yet stylish choice for graduates, graduates or anyone looking for a fun timepiece that expresses their identity.

Therabody:

Therabody was founded by Dr. Jason Versland to provide percussive massage guns, rehabilitation technology and wellness devices to aid in pain relief, performance and self-care. The company began operations in 2008 before changing its name to Therabody and expanding in the 2010s to become a global leader in wellness. The US-based company distributes internationally and provides a useful gift for athletes and busy professionals who focus on recovery and self-care.

Eastside Golf:

Eastside Golf, a culturally forward-thinking golf lifestyle brand, modernizes the sport by combining the golf experience and cultural storytelling. Founded in 2019, the brand sells streetwear-influenced golf apparel and lifestyle accessories such as polos, hats, caps and accessories. Eastside Golf has gained a lot of cultural significance, securing endorsements from athletes and celebrities in conjunction with retail. Through its national retail locations and recent expansion of airport and physical stores, the brand brings representation and style both on and off the course to golfers and culture-first wardrobes.

Blackstock & Weber

Blackstock & Weber is a Brooklyn-based label founded by designer Chris Echevarria to create classic men’s shoes with modern design elements. Their handcrafted loafers, which include penny, horsehair and tassel options, combine traditional shoemaking techniques with modern design elements. Blackstock & Weber began their journey in the late 2010s to redefine the loafer market.. Their Brooklyn-based brand creates durable, stylish shoes with a timeless look, making them ideal for gift recipients who appreciate quality and detail.

Powerhandz:

Powerhandz is a sports equipment company founded by Darnell and Daniel Surrency John to help multi-sport athletes improve their hand strength and athletic performance. The company sells patented weighted training gloves along with accessories which increase arm and hand strength along with speed and coordination. The company operates out of the Dallas area while distributing its products worldwide through sports retailers.

BLKBox Fitness:

Based in the UK, BLKBox Fitness manufactures gym equipment and fitness products, which they market through their line of commercial and home gym equipment, which includes racks, bars, plates, benches and accessories. The BLKBox kit makes a useful gift for home gym builders or serious liftersbut check regional shipping and warranty details before purchasing.

Soul Nation

Soul Nation (SOUL) is a premium audio brand that collaborates with artists to create performance-driven design. Its product range includes true wireless headphones and earphones which deliver strong bass performance along with clear sound and long battery life across a range of model levels. Throughout the 2010s and 2020s, Soul Nation increased its product range and artist collaborations while distributing its models through retail stores and online platforms. The brand caters to listeners who appreciate bass power and extended battery life; therefore, it makes a dope gift for people who travel and exercise.

Savant Studios:

Savant Studios is a creative label and space in Brooklyn that hosts community events and sells streetwear alongside lifestyle pieces. Local designers and artists have created the space as a central hub both for local culture and limited edition street wear. Savant creates collectible wearables and cultural gifts that appeal to people who appreciate local culture along with limited edition streetwear.

IN THE WATER

Dr. Lana “Dr. Joseph” founded JRUMZ as an audio company that manufactures headphones designed by audiologists. The brand markets noise-cancelling and high-definition headphones and earphones based on their sound quality and hearing health benefits. Through the launch of a number of products, JRUMZ has established itself as a black woman-owned audio company in recent years. The US-based brand sells products through online platforms and has established retail partnerships. The JRUMZ brand provides a substantial gift option for audiophiles and performers who desire professional-level sound design.

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