Started in 2020, Devils Buy Black Program Presented By Prudential Financial provides the winning business along with access to marketing advice, counseling with a Prudential Financial professional, and networking opportunities. Each season since the program’s inception, a Black-owned, New Jersey-based business has been selected as the program’s winner: Newark Paper Company, Flows Tasty Treats, Razu and, most recently, LeGrand Coffee House. Former Devils Captain Bryce Salvador continues his involvement with the application process to review submissions, help select a winner and participate in activations during the 2023-24 season.
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