Very small business owners, newcomers and entrepreneurs often focus on the acquisition of new customers. When growing your customer base, it is important, what if there was a clearer, more effective way to increase your income. The power of the intersection. The intersection is the art of providing goods or services related to existing customers.
The intersection is a powerful, unoccupied strategy that stimulates sales and enhances customer experience. Small business owners can maximize the potential of each transaction by providing additional products or services that add value.
Here’s how to carry out a crossroad to increase your income without acquiring new customers.
Why is the intersection selling work?
The intersection attaches importance to an important principle. It’s easier to sell someone who has already said “yes”. Customers are committed to obtaining, they are psychologically more open to listening to additional products that can improve their experience. In addition, customers often appreciate the thoughtful suggestions that solve the problems they didn’t even know.
According to industry data, the intersection may increase income by 30% and improve customer retention. This strategy is a game-changer for small businesses with strong margins.
Find the right products to sell
The key to a successful intersection is to suggest goods or services that make sense. The best intersection capabilities fall into one of these categories.
- Additional products. Materials that naturally go with the initial purchase.
- For example. The customer who passes the face treatment can benefit from postoperative skin care products to help maintain results.
- Updates and improvements. Provide a premium product option or addition to lift experience.
- For example. The candle client can want a nutrient body scrub to prevent built-in hair.
- Often bought together. Use customer data to determine which products usually go together.
- For example. The coffee shop can advise to accompany the pastry.
- Additional services. Offer a complementary service to improve the original purchase.
- For example. The customer who is massaging can evaluate aromatherapy supplement for larger rest.
- Limited schedules. Prompt customers more costs by presenting a discounted package of additional products.
- For example.
Possession of intersection conversation
Understanding when and how to submit cross-selling is necessary. The goal is to prevent the offer than aggressive. Here are some strategic questions that can help.
- “Many customers who buy (product) also enjoy (product b). Would you like to include it today? “
- “Because you use (service a), have you thought about improving your results (service b)?”
- “You will be interested in a special discounted package that includes (products a) and (products B).”
- “You are also interested in (adjacent solution). This (product / service) complements what you just got perfect. “
These questions present to you as a useful consultant, not a seller. Customer perceives you offer a suggestion for their benefit because you are actually.
Examples of intersection in action
- Beauty and health
- Medspa, which offers laser hair removal, can calm skin and protect the skin. In addition, it can be discounted face for the first time for customers.
- Food and drinks
- The Smoothie store can offer a protein incentive to add or offering a leading snack.
- Electronic Commerce:
- The retailer of the online clothes can offer shoes or accessories that complement the recently acquired gear.
- Consultation and training
- A business consultant can offer further accountability courses or access to premium resources.
- Fitness centers
- Gyms can offer individual training courses to membership members.
The art of making it flawless
No aggressive or inappropriate to ensure your intersection efforts, follow these tips.
- Customize the offer. Fine your suggestion on customer purchase history and preferences.
- Submit the benefits. Explain how the additional product or service will increase their original purchase.
- Create urgency. Offer a limited period or discounts to encourage immediate action.
- Train your team. Make sure your employees understand how to make customized suggestions without sounding “seller”.
In addition, the use of your sales point system will automatically offer, store or online. Further emails or text messages can also offer intersection offers based on recent purchases.
Conclusion. Open the income potential
The intersection is not only about sales growth, we are talking about providing more value to your customers. When properly done, it strengthens the customer’s experience, builds loyalty and strengthens your bottom line.
Small business owners and entrepreneurs often spend significant resources attracting new customers. But focusing on your existing customer base, servicing a thoughtful intersection, you can maximize your income without adding your marketing budget.
Next time the customer shopping, do not hesitate to ask. “Would you like to add that to make your experience?” Your customers and your income thanks.
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