The Curry 13, which will release in February 2026, will be the final product of the collaboration.
The partnership between Under Armor (UA) and NBA champion Stephen Curry has been officially confirmed. to finish more than a decade later.
The company announced the split, noting that the Curry brand, which had been distributed By UA, to be retained by Curry. The two were involved for more than 12 years after they successfully signed with the Golden State Warriors away from Nike.
“Under Armor believed in me early in my career and gave me the opportunity to build something bigger and more impactful than a shoe. I will always be grateful for that,” Curry said in a written statement. “The Curry Brand was created to change the game, and over the past five years, we’ve successfully changed the game for kids, communities and basketball. What Curry Brand stands for, what I stand for, and my commitment to that mission will never change;
The Curry 13, slated to release in February 2026, will be the last product has been released Under the UA brand. More colors and items from the collection will be available by October 2026.
“It has been an incredible privilege to work with Stephen, who as President of the Curry Brand has been much more than an ambassador, he has become a thoughtful and strategic business leader,” said Kevin Plank, Founder and CEO of Under Armour. “Along with our teammates, he helped create something rare: credibility, community impact and a product that performs at the highest level. For Under Armour, this moment is about discipline and focus at a critical stage in our turnaround of the core UA brand. And for Steven, it’s the right time to let what we’ve created evolve on his team’s terms.
Curry is now free to sign with another company.
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