On Wednesday, Black-owned media outlets Blavity, Revolt and Black Enterprise pitched their wares—and new content—on day three of this year’s IAB NewFronts, with the aim of enticing more ad dollars to their titles.
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Brands vocally pledged to funnel more media spend towards Black-owned media, especially following the murder of George Floyd and subsequent protests. But progress is slow.
Other than making a case for why ad buyers should spend their money with them, each outlined the types of unique Black audiences they have, as well as debunked myths surrounding Black-owned media, like limited scale.
The intersection of Black and tech
In seven years, Blavity Inc.
