Proponents of social justice lead a 40 -day boycott against Objective From Wednesday after the company decided to eliminate From Policies. Although Target defends DEI programs since the murder of George Floyd in 2020, the company changed its position after the President Donald Trump took office in January.
With his decision to eliminate DEI programs, Target follows the example of many other corporations that double in Trump’s policies and erase initiatives designed to increase contracting opportunities for minorities, Cnn reported. Target, which seems to be further back than other companies after undoing their DEI programs, announced that it goes to a new strategy called “Bullseye membership”.
The company, according to CNN, said it is “to create a sense of belonging for our team, guests and communities” while “remains in passing with the evolution of the external landscape”.
Lip Bar’s CEO, Melissa Butler, said that his product and other minority -owned companies could be affected as the store is now facing.
“We don’t want these minority companies to suffer or have a negative impact,” Butler told CNN.
Reverenda Jamal Bryant, a Atlanta shepherd who runs the boycott of Target, said it is disappointing to see the company back to black people, who have been buying frequently in the store for years.
“Blacks spend more than $ 12 million a day, so we would expect some loyalty, some decency and some camaraderie,” Bryant told CNN. “We ask people to end from the goal because they have turned their backs on our community.”
A target spokesman told CNN that the company is still committed to the inclusion and support of minority companies. However, the company has experienced a significant fall in customer visits last month, while facing the reaction and other challenges caused by economic policies. Joseph Feldman, a TelSey Advisory Group analyst, told CNN that there was “a clear drop in traffic at the end of January at mid -February after the step back from Dei’s company.”
In an interview with CNBC on Tuesday, Target’s CEO Brian Cornell shared that the store has a descent of sales, as Trump’s rates in Mexico forces the company to increase the prices for fruits and vegetables.
“We will try to protect prices, but the consumer will probably see an increase in prices for the next two days,” Cornell told CNBC, according to CNN.
