Los Angeles, CA – September 22, 2025 – Today marks a large stage in HBCU culture and fashion: HBCU store (hbcushop.co) New lifestyle brand created to strengthen and record black colleges and universities in historically, It starts formally. Initially combines heritage, style and pride, brand, brand tradition and modern street clothes in a fresh, meaningful way.
Established by Bowie State University Alumni, business partners and long-time friends – Luke Lawal Jr. (HBCU Buzz’s Ownership and CEO) and Kyle Moore (Designer and creative lead) – HBCU store emerges from a common vision of a cultural representative office. Both men are the brother of Omega Psi Phi. They decided to fill a gap in the fashion view, just set out to set up more than one clothing line; Their ambitious culture was to correct an action in his voice.
HBCU store debuts between HBCUs ActiveHbcu Leisureand University Categories – Each is designed for the story, not just to dress. Each piece carries the spirit, vitality and HBCU’s legacy. Focus on delicate fabric choices and detail from thick graphics and elegant color palette, reflect pride, identity and movement of brand suggestions.
“The HBCU store is more than a store – this is an action,” he said. “We set up our culture of this brand to represent our culture unapologeticly, and to the city to the city and create clothes that speak to history and future.”
In the design philosophy prepares Moore:
“The design is the story. With the HBCU store, we create endless pieces, while the pride and work of our society is rooted in the creativity.”

The thing that is apart from the HBCU store is not just aesthetic fame, but also behind it. This is the purpose of clothing. If you represent your city or apple mater within the country, the brand increases the ability to wear a daily basis. Collections are designed to be actual, original and accessible to express HBCU pride in any parameter.
The full collection is now available in the beginning hbcushop.coThe HBCU inheritance is associated with the HBCU inheritance in places where the brand planned to develop and develop joint preparations with designers, artists and organizations. The platform also serves as a cultural center – the focus stories, strengthen the sounds and deepen the connections within the society.
About HBCU store
HBCU store Historically, it is a purposeful lifestyle brand dedicated to the culture, pride and heritage of black colleges and universities. His task is to falsify with the original design with the original design to strengthen the heritage of the wishes to represent the heirs – boldly and confidence – every day.
Employed under Hbcu buzzAdvocacy to support brand founders in the media, entrepreneurial and vision. By marking the story, design and cultural, HBCU store eager to be more than a label – aims to be an emblem of an action.
In addition to the sale of clothing and accessories under active, leisure and university lines, brand:
- Collaboration With artists, designers and HBCU agencies
- The limited edition falls Cultural moments or stages in this focus
- Content and story initiatives Through the site, bulletin and social channels
- Community signsEvents and Partnership increases HBCU culture
Like both representative and a cultural voice, the HBCU store is looking to increase HBCU personality and mark his history and shape his history.