Black Americans are twice as likely as their White counterparts to develop multiple myeloma, but their participation rate in clinical trials of treatments for the bone marrow cancer is a dismal 4.8%. Now drug giant Johnson & Johnson says it’s had success increasing that share by using an untraditional tool: artificial intelligence.

Algorithms helped J&J pinpoint community centers where Black patients with this cancer might seek treatment. That information helped lift the Black enrollment rate in five ongoing studies to about 10%, the company says. Prominent academic centers or clinics that have traditionally done trials are often not easily accessible by minority or low-income patients because of distance or cost.