Popular men’s grooming brand Bevel unveiled its ‘Respect Due’ interactive installation at last weekend’s OneMusicFestival in Atlanta, Georgia to celebrate its 10th anniversary and in honor of Hip Hop’s 50th Anniversary. 

Between Oct. 28-29, hundreds of people took part in the festivities, which included an appearance from rapper Smino, who did a live musical performance at the event and conducted a meet-and-greet at Bevel’s exhibition. 

Bevel’s shop activation also offered free haircuts from celebrity barbers like Lauren Owens, Marcus Harvey and Jeremy DuBose and let attendees sample some of the brand’s most popular items such as Bevel Hair Oil, Bevel Pro All-in-One Trimmer, and its newest product, the Bevel Electric Shaver. 

“Our interactive activation at One Musicfest was our love letter to Hip Hop,” Bevel’s Director of Brand Marketing Girard Hardy told BLACK ENTERPRISE. 

Bevel is the first grooming business completely catered to Black men, according to its website. 

“We’re Black founded and because of that, we’re just built different. We pour our heart and community into everything we do,” it reads. The company website also features informative videos and masterclasses for Black men, like how to achieve the perfect shape up at home. 

According to Yahoo Finance News, the company was formed by Tristan Walker in 2013 as part of his health and beauty company, Walker & Company Brands. Since its founding, Bevel’s social profile has only increased, gaining over 125k followers across Instagram and X, formerly known as Twitter.

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